Evaluation of production plant processes, manufacturing flexibility and readiness to enter new market segment. Proposal for innovative business culture, operational efficacy and alignment with marketing and sales.
Company X is a supplier to the watch industry that produces finished dials, base plates and work dials, for the watch industry.
Objectives are to develop strategy for growth and to mitigate risks: by developing Optimal Product Mix and flexibility to manufacture complimentary products for other industry segments; such as, Measuring Instrument, Med Tech, and other.
3. PROPOSED APPROACH:
Business process and network relationship mapping; new products manufacturing feasibility (prototype, testing) COGS, pricing strategy, profit margin, and value proposition, i.e.
· Defined internal process and capacity. (completed section)
· Market analysis (Completed for wrist watch dials at different price and segment ,but not for the new products):
. Identified Key customers and new products for production pipeline diversification
New product proposal 1: Wrist watch Dial indexes; which is similar market and target client data as for dials. but with a new SWOT and financial analysis
New product proposal 2: Measuring Instrument dials: Some data avail. still working on research. Need SWOT and financial analysis
· Internal procedures and innovative tactics for manufacturing flexibility and efficacy
. Internal alignment of company mission with sales and marketing
· Internship hands on experience documentation (production, and promotion, i.e.)
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