Should Starwood maintain a cooperative orientation...

Sourcing Strategy at Starwood Case Analysis

Questions:

Should Starwood maintain a cooperative orientation or a competitive orientation with its suppliers for the kind of items described here?

Should we consider both strategies? Why or why not?

Do we have enough information to make a determination?

Would Starwood be destroying the cooperative orientation they have established by breaking a contract with linens and terrycloth items to source with a new supplier at lower cost?

How should switching costs affect the decision?


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