Selman & Saks, a maker of men’s and women’s razors and electric hair trimmers, had little reason to become involved in the global arena. But after acquiring Wellman Enterprises, whose largest division engages in a licensing agreement with a German firm to produce women’s hosiery, managers at Selman & Saks wondered just whether a copany wide global focus would be more profitable after all Managers at Selman & Saks studied Wellman’s licensing agreement in great detail. With the assistance of a domestic export department they entered France. 6 months sles were mediocre after that they suffered . Based on the passage, what did Selman & Saks enter the French market to gain?
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