Written Assignment, Case: A Tale of Two Cultures
Read the Case for Analysis, “A Tale of Two Cultures,” on page 204. Answer both Discussion Questions (include the discussion questions in your presentation):
1. List and discuss the reasons why Southwest’s and Value Line’s cultures differ so sharply.
2. Could Value Line’s next CEO copy Southwest’s culture?
Please use at least one research source per question from a source other than from the text to help you answer each question. Minimum of 3 paragraphs per answer.
REQUIRED TEXT: Jones, Gareth R. (2013) Organization Theory, Design & Change. 7th Ed. Pearson Publishing.
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