Put this scenario into the context of an organizat...

Put this scenario into the context of an organization where you work now or did in the past.

Your organization has recently (past two months) hired a new VP of Marketing and she is trying to understand the various types of changes that might impact the organization in the future.  This is important to know, as it is hard to develop a strategic vision for the Marketing Department without first considering how things might look in the future.

A. Evaluate the various types of change pressure that might impact the organization in terms of: (a) staffing levels, and (b) corporate branding.

B. You are further asked to compile a list that compares each potential force for change to the stability of the organization.

C. Speculate as to why some of these potential pressures on organizations to change do not impact all organizations in the same way.


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