McMorland, L. and MacTaggart, D. (2007) ‘Traditi...

McMorland, L. and MacTaggart, D. (2007) ‘Traditional Scottish Music Events: Native Scots Attendance Motivations’, Event Management, Volume 11, pp. 57-69.

With a word limit of 1500 (plus or minus no more than 10%), your critique must include critical discussion of the following (please use the three headings below in bold to divide your work into three sections):

i) Phenomenon, Aims, Scope and Research Philosophy (about 500 words)

•    What is the main subject or ‘phenomenon’ being investigated here?  E.g. music events in rural France and their promotional strategies; motivations to attend Saint Patrick’s Day parades in New York vs. Dublin; participation by blind people in cricket in India; tourists’ experience of live music in Mali; accessible design of fitness centres in New Zealand.
•    What is the author’s (or authors’) particular contribution to understanding and knowledge of this subject or phenomenon? This is usually but not always set out at the beginning of the article.  Summarise their research questions in your own words (about 100 words).  If these are unclear or ambiguous, please say so.
•    Is the research specific to one geographical location (e.g. a country, region, site)?  Is it specific to a particular activity (e.g. ‘extreme sports’)?  Does it refer to one particular population (e.g. adolescent males), or type of organization (e.g. small music venues with a specialist audience)?  Does it refer to the present day or to development over a longer period (e.g., growth of wine festivals in California since 2000, the ‘legacy’ of the 2008 Beijing Olympic and Paralympic Games)?
•    What empirical data (‘field’ research) has the author collected and analyzed herself/himself?  Is the approach based on an ‘interpretive’ or ‘positivist’ epistemology?  Please refer to Veal (2006) or other basic Research Methods text book from reading list for definitions.  Did the author collect and analyze qualitative or quantitative data, or both?  Does their approach seem appropriate to the chosen phenomenon being investigated?

ii) Scope of the Literature Review and Conceptual Framework (about 500 words)

•    Consider the Refereed Journal Articles cited in the article (and referenced at the end).  From what subject field(s) (e.g. sports management, heritage studies, tourism management) and/or discipline(s) (e.g. anthropology, cultural geography, economic history, marketing) do they draw?
•    Are these sources wide ranging (e.g. multidisciplinary) or narrow?  Extensive or quite limited?  Do the arguments and topics seem new and pioneering, or well established?
•    Discuss the conceptual framework, i.e. underlying theories/models/concepts from which the author(s) draw, and identify and reference any key references, e.g. the ‘experience’ economy; Porter’s (1980, 1985) thesis on sources of sustainable competitive advantage.
•    Does the author identify a gap in the current literature (at the time of writing) and then proceed to investigate?  If so, explain the gap in your own words.

iii) Methodology, Findings and Conclusions (about 500 words)

•    Comment critically on the research instrument (or instruments) that were used to collect the data (e.g. on-site intercept survey and self completed questionnaire administered at an event, with 300 usable responses; one to one depth interviews carried out with 20 musicians or athletes)?  Do you think that the survey sample was broadly representative of the population being investigated?  Explain your reasoning.  If there are any aspects of data collection and sampling technique that are unclear, highlight these.
•    Comment critically on how the data was analyzed. What methods of analysis were used and were they appropriate?
•    In your own words, what did the author(s )find out exactly?  Comment critically on their findings. Were the author’s (or authors’) own research questions answered fully?
•    Is there any evidence of ‘triangulation’: the use of two or more methods or techniques to ‘ask the same question’ and cross-check the validity of the data collected?
•    Do the conclusions tend to confirm all (or some) of the previously published literature as reviewed above?  Or does it raise some doubts about all or some of it?  Overall, how original is the research?  Are any questions raised for future research?

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