Discuss your product segmentation and positioning ideas for this product or service in its debut in the new country.
I would use geodemographic segmentation that combines geographic, demographic and lifestyle segmentation. My floppy segmentation to Granada would be that the disk is cheap and portable storage. With reduced costs and increased efficiency, the market for floppy prospers. Since the main income of the province of Granada is tourism, most people live in poverty and the price would be the determining factor.
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