Culture has an effect on advertising values. Subcultures can include groups of customers who are interested in a product. Find a competitor’s advertisement or commercial on the Internet, and analyze the following in 1,500–2,000 words:
- Briefly describe the competitor’s ad or commercial.
- What is the ad’s intent?
- Identify the type of customer (culture, subculture, lifestyle, values/beliefs, social class, etc.) the ad would appeal to.
- How does the ad promote a specific want or need?
- Is the ad effective? Is it persuasive? Why or why not?
- What persuasive technique does the advertiser use to appeal to the customer (shock, humor, sex appeal, etc.)?
- List 2 ideas to make your product’s ad different.
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