Chinese outbound tourists visit the UK as a destin...

This research aimed to explore possible factors which influence mainland Chinese visitors to the UK. Based on this aim, this visitor group was targetedas it was and some objectives were considered which including characteristics of Chinese visitors who travel in Britain, motivational factors, other influential factors regarding Chinese visitors’ choosing the UK and factors of Britain’s attributes and Chinese perception which influence and pull Chinese to visit Britain. In order to achieve this aim, secondary data and research were applied in this dissertation and various sources and literature were used to explore, explain, analyse, discuss and evaluate the findings and results.


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